SERVICE 03 — E-COMMERCE & DIRECT ORDERING

Own your orders.Own your customers.

Custom direct-ordering systems with $0 commission. Square POS integration, pre-order flows, and loyalty programs that build your customer base — not UberEats'.

THE PROBLEM

Every order through an aggregator is a tax on your survival.

UberEats, DoorDash, and Menulog charge 25–35% commission — that's your entire profit margin on most orders.

You have zero access to customer data — you can't market to your own customers without paying again.

Aggregator algorithms bury you unless you pay for placement — a second tax on top of commission.

Menu changes require going through the aggregator's system — slow, frustrating, and often wrong.

Your brand is secondary to the aggregator's brand — customers are loyal to the app, not to you.

No pre-order capability — you can't manage kitchen flow or reduce waste with unpredictable order timing.

THE AT SOLUTION

We've built and fitted out multiple venues. We know every trap - and how to avoid it.

$0 Commission Direct Ordering

A custom-built ordering platform on your own domain. Customers order directly from you — no middleman, no commission, 100% of the revenue stays in your pocket.

Square POS Integration

Full Square integration means orders flow directly into your POS, kitchen display, and inventory system. No manual entry, no errors, no delays.

Pre-order & Scheduled Ordering

Let customers order ahead for pickup or delivery — smoothing kitchen flow, reducing wait times, and increasing average order value through upsell prompts.

Loyalty & Rewards Program

Built-in loyalty system that rewards repeat customers and gives you a direct marketing channel — SMS and email — to your own customer base.

Menu Management Dashboard

Update your menu, prices, and availability in real-time from any device. No developer needed, no waiting for an aggregator to approve changes.

Customer Data & Analytics

Full visibility into who your customers are, what they order, how often they visit, and what drives them to return. Data you own, forever.

THE PROCESS

How we deliver

Audit & Design

Review your current ordering setup and design the ideal customer journey.

Build & Integrate

Build your ordering platform and integrate with Square POS.

Train & Launch

Train your team and migrate customers from aggregators to direct ordering.

Optimize & Support

Ongoing optimization, updates, and technical support.

EXPECTED OUTCOMES

The numbers that matter

Commission on direct orders

30%

Margin recaptured from apps

20-30%

Faster kitchen ticket times

100%

Customer data ownership

OTHER SERVICES

Venue Setup & Fit-out Local Marketing Central Kitchen Supply

Ready to get started?

Every engagement starts with a free venue audit. No obligations, no fluff - just a clear-eyed assessment of where you are and where we can take you.